Blayne Treadgold Blayne Treadgold

The 4 Essentials of a Kick-Ass Podcast!

While anyone with a microphone can technically start a podcast, crafting an experience that captivates listeners and keeps them coming back for more requires a nuanced approach.

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Blayne Treadgold Blayne Treadgold

The business of storytelling

Have you ever thought about why you feel more connected to some businesses, community groups, or organisations more than others?

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Blayne Treadgold Blayne Treadgold

Taylor and the Tillies - Why storytelling trumps metrics

Like Taylor Swift, the Matildas have enjoyed an astonishing rise in fame and popularity. The once curious interest has now turned into fierce passion. And for both Taylor and the Tillies, it has been led by two things - story and narrative.

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