5 pitfalls that could kill your podcast (and how to avoid them)

So, you're ready to launch your podcast and share your voice with the world.

But before you hit record, it's crucial to avoid these common pitfalls that can sabotage even the most promising podcast.

1. The Inconsistency Curse

Imagine tuning into your favourite TV show only to find it airs randomly, with no predictable schedule. Frustrating, right?
The same applies to podcasts.

Whether you choose a daily, weekly, or monthly release schedule, consistency is key.

Listeners crave regularity and dependability. Sporadic releases disrupt their listening habits and make it easy for them to forget about your show.

Solution: Establish a realistic release schedule that you can stick to, and communicate it clearly to your audience. Use scheduling tools and batch production to stay on track.

2. Planning, Research, and Structure: The Tripod of Podcast Success

Jumping into podcasting without a plan is like setting sail without a map. Define your podcast's format: Will it be a serialised story, episodic discussions, or a mix of both?

Thorough research is essential to ensure you have ample material to sustain your show. Structure each episode with a clear beginning, middle, and end to keep listeners engaged.

Solution: Create a content calendar, outline your episodes, and conduct thorough research before recording. Consider using a podcasting template to maintain structure.

3. The Authenticity Trap: Don't Just Follow the Crowd

The podcasting world is brimming with diverse voices, but it's easy to fall into the trap of imitating what everyone else is doing.

What makes your podcast unique? What fresh perspective, voice, or niche are you bringing to the table?

Authenticity is magnetic; it draws listeners in and fosters genuine connection.

Solution: Identify your unique selling proposition. What are you passionate about? What knowledge or experiences can you share that no one else can? Embrace your individuality and let your authentic voice shine.

4. The Sound Quality Catastrophe

Would you listen to a musician playing a broken instrument? Probably not.

Poor sound quality is a major turn-off for podcast listeners. Distorted audio, background noise, and inconsistent volume can make your podcast unbearable to listen to.

Remember the golden rule: poor sound in, poor sound out. You can't polish a turd, so start with clean, clear audio.

Solution: Invest in decent recording equipment (a good microphone is essential!), find a quiet recording space, and learn basic audio editing techniques.

5. The Audience Enigma: Know Who You're Talking To

Creating a podcast without knowing your audience is like throwing darts blindfolded. Who are you trying to reach? What are their interests, needs, and pain points?

What do you want them to feel? Entertained? Informed? Inspired?

Understanding your audience is crucial for crafting content that resonates and keeps them coming back for more.

Solution: Define your ideal listener. Conduct audience research, engage with your listeners on social media, and solicit feedback to understand their preferences.

By avoiding these five podcasting pitfalls and implementing the suggested solutions, you'll be well on your way to creating a successful and engaging show that captivates your audience and stands out from the crowd.

To learn more tips and tricks on how to prepare for your podcast get in touch with us here

Happy podcasting!